WRITTEN BY OMAR SHAHID |
Monday, February 8, 2021 ;
Ramadan is the holiest month of the year for Muslims. During the month of fasting, Muslims become inspired to be better and do good.
The month influences what they search for and the content they consume. Their digital habits massively change and understanding these is key to your business success.
By understanding your audience’s motivations during Ramadan this year and its impact on their digital habits, you can deliver tailored and effective messaging.
For a truly effective strategy, you need to match your advertising investment to your market’s activity and align your campaign duration with their behavioural pattern.
Timing is everything.
There are 3 steps to consider for your Ramadan 2021 campaign:
1. Find your audience
Who are the core Ramadan segments my brand should target, and how will my brand message live in this key Ramadan moment in order to reach them?
2. Capture their attention
How can I create content that cuts through the clutter and what formats should I build for multiple attention spans?
It’s also important to maintain your campaign’s momentum throughout the holy month and its pre and post-Ramadan phases.
3. Convert Your Customers
What tools can I use to ensure my campaign leads to conversion of customers into sales?
One important thing to note is that the desire for self-improvement during Ramadan goes beyond age, gender and income. This is why your targeting strategy must go beyond these categories and focus on the audiences intent to buy.
Stats show that Ads served based on intent alone see a 30% rise in consideration and a 40% increase in purchase intent than when the exact same Ads are created by demographic.