How to Know if an Influencer Marketing Agency is Right For You? – Part 1: Pricing

WRITTEN BY SAIFUL ISLAM |  Updated On Tuesday, January 22, 2019 ;
5 Minutes

Influencer marketing appeared to have come out of nowhere last year.

Despite it having been around for many years, it really seemed to have exploded further in 2018.

Watch brand Daniel Wellington, clothing powerhouse ASOS and even charities like Human Appeal all used it to great effect last year.

And it doesn’t look like it’s going anywhere anytime soon – in fact, brands are now putting aside more than $500,000 in budget just for Influencer Marketing alone this year.

With more and more brands and businesses recognising the success Influencer Marketing campaigns can create for them, this, in turn, has led to the creation of equally large numbers of Influencer Marketing agencies being born.

In fact, there are more than 300 Influencer marketing agencies out there and counting.

So how do you know which Influencer Marketing Agency is the one for you?

Having led on campaigns with some of the largest organisations out there, and connected or spoken to multiple Influencer agencies ourselves, I’ve created a 23 part series, on the things you need to know to help you decide if an Influencer Marketing agency is right for you – starting with today’s topic – pricing.

1. Their Pricing 

Let’s get the obvious one out of the way.

Pricing is the quickest way to know if any particular Influencer Marketing agency is the right one for your brand.

For example, if you’re an up and coming business, and have a total marketing budget of around £5,000, there probably isn’t an Influencer Marketing agency out there that can support you.

The minimum value of a campaign that a good Influencer Marketing Agency takes on is around £5,000 – with many, like the likes of Whaler and IMA, not coming near campaigns with a value of less than £25,000!

Why Is That So?

Simply put, Influencers are now commanding a higher and higher fee as time goes on – with the average Influencer now making approximately £300 for just one Instagram post alone.

To make a big noise on social, it’s starting to cost big bucks.

So if you’re looking to create a serious impression on the Influencer seen, make sure you have the budget set aside to match.

Check out our blog next week where I’ll be discussing step 2 of what makes a partner Influencer Marketing Agency for you.

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