WRITTEN BY SAIFUL ISLAM |
Tuesday, January 29, 2019 ;
Influencer marketing appeared to have come out of nowhere last year.
Despite it having been around for many years, it really seemed to have exploded further in 2018.
Watch brand Daniel Wellington, clothing powerhouse ASOS and even charities like Human Appeal all used it to great effect last year.
And it doesn’t look like it’s going anywhere anytime soon – in fact, brands are now putting aside more than $500,000 in budget just for Influencer Marketing alone this year.
With more and more brands and businesses recognising the success Influencer Marketing campaigns can create for them, this, in turn, has led to the creation of equally large numbers of Influencer Marketing agencies being born.
In fact, there are more than 300 Influencer marketing agencies out there and counting.
So how do you know which Influencer Marketing Agency is the one for you?
Having led on campaigns with some of the largest organisations out there, and connected or spoken to multiple Influencer agencies ourselves, I’ve created a 23 part series, on the things you need to know to help you decide if an Influencer Marketing agency is right for you – with today’s part two of the series, looking at the importance of location.
2. Their Location
The rationale for this point is quite an easy one.
If your business is based out of London, ideally you’d want to liaise with an Influencer marketing agency with a base in the great ol’ Isles of the British.
It’s important for your business that the Influencer Marketing agency you’re communicating with, are in the same time zone!
On top of that, by being in your locality (of sorts), they’ll be aware of the cultural sensitivities that may impact your business.
This is critical as at the end of the day, you want to be provided Influencers by that agency that understand your business needs – and the types of language, imagery and content that would generate leads for you.
An Influencer agency out of Los Angeles may not quite appreciate the intricacies of your locality – it could be something as simple as asking an Influencer to take pictures around London as your business is based there!
So if you’re looking to hit the ground running with your Influencer Marketing campaign through an agency, it pays to go local first!