Rubicon Influencer Marketing Campaign:

11 of the world’s leading Muslim Influencers, with a combined following of over 2.7 million, were selected to educate their audiences of that they no longer had to manually schedule their donations across the last ten nights of the month of Ramadan.


The Influencers were given detailed guidance to produce content for My Ten Nights so they would appropriately address the problems their platform solved – with M.I.N providing further direction on the what messaging would be to better create social content. Combined with the creativity of the Influencers, it resulted in highly engaging, unique and viral content – also resulting in masses of earned media, whilst hitting the campaign objectives of generating thousands of donations.

The Results

With the help of great content produced from the Influencers, we over-delivered on the impressions target, delivering nearly 10 million (and counting) in just over 2 weeks of the campaign going live.

With over 2 million impressions created in just over 24 hours.

The Influencers were also happy to share more than there agreed quota of content -having bought into the purpose of the campaign, showcasing their enthusiasm, eagerness and belief in the what the campaign was trying to achieve.

The content was also produced in multiple languages, creating huge awareness of the platform – generating tonnes of positive social chatter too whilst helping generate over £1.3 million in less than 2 weeks for charitable causes!

Over 10Million

Campaign impressions (and counting).

Over £1.3Million

in charitable donations were generated.

Over 3Million

People were reached through Instagram alone.

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